FuoriSalone 2021 | Matrix International: design is dressed in tailoring

On the occasion of Fuorisalone, from September 5th to 10th, Matrix International presents the extraordinary Arabesk armchair and the new homonymous sofa interpreted by the creativity of Simone Guidarelli.

35 years passed since the idea’s conception that gave birth to Matrix International: to preserve modernist culture, respecting its complexity as it bridges art and applied arts, to bring it to attention and make projects never put into production available to the general public.

This is why archives and private collections’ researches have been key as well as the heirs’ collaboration of great architects who wrote the first pages of modern design since the 1920s. A journey that has merged into the CODICI collection. In addition to this, simultaneously over the years, the Tuscan company has built a personal contemporary repertoire.

But it is exactly from CODICI collection that Matrix presents itself at Fuorisalone 2021, dressing up with novelties “Arabesk”, the original armchair designed by Folke Jansson, Swedish sculptor, ceramic painter and designer.

It was 1955 when the armchair was presented at the Gothenburg Exhibition Show, breaking down the wall of the linearity of the design conceived up to that moment, with sculptural, soft and enveloping lines. Since then, a project of constant success and which today finds a new allure by being covered by the creativity of Simone Guidarelli, an artist with a fervent imagination who creates his own dimension of reality with his exclusive audacity, daring and breaking down the schemes with irony and style. The creative suggests the customization using the elegant Tree of life print, a floral decoration by Simone Guidarelli Walldesign, a pattern that comes from researches on ancient Chinese embroideries of the 1920s.

In addition to the classic Arabesk armchair, it’s presented also the new Arabesk Double sofa, with its original mask shape, also designed by Folke Jansson in 1955 but produced in very few examples, one of which is exhibited at the National Museum in Stockholm while the few others belong to private collections. Matrix International decided this year to extend the production rights, renewing its environmental significance: the circular economy is in fact achieved in design, thanks to the collaboration with r3direct, a Tuscan company that created the shell using post-consumer recycled plastic obtained from plasmix, a material transformed by Revet. Plasmix is a mix of recycled plastics which, thanks to cutting-edge 3D printing technologies, gives life to durable, valuable, customizable and absolutely green creations. The sofa as well as the armchair, is covered by the Tree of life by Simone Guidarelli Walldesign; the result is a piece of furniture in which elegance and style blend with durability and sustainable value.

Arabesk and Arabesk Double represent the design complement which, thanks to the particular shape and the design rich in details, furnish the spaces with style and functionality.

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